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Business Environment

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Dr. Jitin Sehgal & Mohd Zahid

ISBN - 9789387880412

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BBA, Semester - I
According to the New Syllabus of  
‘Dr. Bhimrao Ambedkar University, Agra’

Syllabus
 
BBA 106: Business Environment
 
Unit I                                                        (10 lectures)
Business Environment: Concepts, Components & Importance, Type of Environment – Internal, External, Micro & Macro; Environmental Scanning, Scope & Characteristics of Business, Objectives, Uses and Limitations of Environmental Analysis. A brief study of the different Forms of Economic Systems.
           
Unit II                                                         (8 lectures)
Economic Environment: Nature & Structure of the Economy, Monetary & Fiscal Policies, Economic Planning in India, Economic Reforms of 1991.
 
Unit III                                                       (8 lectures)
Industrial & Legal Environment: Industrial Growth & Policy, FEMA, Competition Act 2002,.
 
Unit IV                                                     (10 lectures)
Socio-Cultural Environment: Nature and Impact of Culture on Business, Culture and Globalization, Social Responsibilities of Business, Business and Society, Social Audit, Social Class, Groups, Circle, mobility, position & status Political Environment: Political System, Policies & Stability, Functions of State, Economic roles of Government.
BRA2023/BBA/01/2
49 Items

Data sheet

Authors
International ISBN Agency
Published Date
1998

Specific References

ean13
9789387880412
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