Business Communication

Syllabus

(21E00107)

Business Communication

Unit I                                                                                    8 Hours

Concept of Communication – Significance, Scope – Communication Process – Essentials of Good Communication – Channels of Communication –Organisation Structure - Formal, Informal Communication – Upward, Downward, Horizontal Communication.

Unit II                                                                                10 Hours

Types of Communication: Verbal – Oral Communication: Advantages and Limitations of Oral Communication, Written Communication – Characteristics, Advantages & Limitations Non Verbal Communication: Sign Language – Body Language – Kinesics – Proxemics – Hepatics: Chronimics.

Unit III                                                                                 8 Hours

Interpersonal Communication: Communication Styles, Managing Motivation to Influence Interpersonal Communication – Role of Emotion in Inter personal Communication – Leadership Styles.

Unit IV                                                                                 8 Hours

Barriers of Communication: Types of Barriers – Technological – Socio-Psychological barriers – Overcoming Barriers, Types of Listening.

Unit V                                                                                   8 Hours

Report Writing – Formal Reports – Writing Effective Letters – Different Types of Business Letters -Interview Techniques – Communication Etiquettes.