Managerial Communication

Syllabus

Course Code: MBA106

Managerial Communication

Module-1            (7 Hours)

Introduction: Meaning & Definition, Role, Classification, Purpose of Communication, Communication Process, Characteristics of Successful Communication, Importance of Communication in Management, Communication Structure in Organization, Communication in Conflict Resolution, Communication in Crisis. Communication and Negotiation, Communication in a Cross-Cultural Setting, Barriers to Communication.

Module-2             (9 Hours)

Oral Communication: Meaning, Principles of Successful oral Communication, Barriers to Oral Communication, Conversation Control, Reflection and Empathy: Two Sides of Effective Oral Communication. Modes of Oral Communication, Effectiveness of oral Communication.

Listening as a Communication Skill: Approaches to Listening, how to be a Better Listener, Process of Listening, Nonverbal Communication: Meaning, Classification.

Module-3            (9 Hours)

Written Communication: Purpose of Writing, Clarity in Writing, Principles of Effective Writing, Approaching the Writing Process Systematically: The 3X3 Writing Process for Business Communication Pre Writing, Writing, Revising. Audience analysis, Writing Positive, Neutral, Persuasive and Bad-news Messages.  Types of Written Communication In Business.

Business Letters: Introduction To Business Letters, Types of Business Letters, Writing Routine And Persuasive Letters, Positive And Negative Messages Writing, Employee Reviews, Recommendation Letters, Thank You Letters.

Module-4           (9 Hours)

Business Reports: Purpose, Kinds and Objectives of Reports, Organization & Preparing Reports, Short and Long Reports Writing Proposals: Structure & preparation, Writing Memos, Media Management:

The Press Release, Press Conference, Media Interviews.   

Group Communication: Meetings, Planning Meetings, Objectives, Participants, Timing, Venue of Meetings.

Meeting Documentation: Notice, Agenda and Resolution & Minutes.  

Module-5              (9 Hours)

Case Method of Learning: Understanding the Case Method of Learning, Different Types of Cases, Overcoming the Difficulties of the Case Method, Reading a Case Properly, case Analysis Approaches, Analyzing the Case, dos and don‘ts for Case Preparation.  

Employment Communication: Introduction, Writing CVs, Group Discussion, Interview Skills.

Impact of Technological Advancement on Business Communication, Technology-Enabled Communication-Communication Networks, Intranet, Internet, E-Mails, SMS, Teleconferencing, Videoconferencing.

Module-6              (7 Hours)

Presentation and Negotiation skills: Presentation: What is a presentation, Elements of presentation, Designing & Delivering Business Presentations, Advanced Visual Support for managers.  

Negotiation skills: Definition of negotiation, Nature and need for negotiation, Factors affecting negotiation, Stages of negotiation process, Negotiation strategies.

Etiquette Advantage in Managerial Communication: Meaning, types and advantages of Etiquette.