Business Communication
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ISBN- 978-93-89516-06-7
Neeru Saxena
BCA, First Semester, According to ‘UP Unified Syllabus’Syllabus BUSINESS COMMUNICATION Unit-I: Means of CommunicationMeaning and Definition, Process, Functions, Objectives, Importance, Essentials of Good Communication, Communication Barriers, 7Cs of Communication. Unit-II: Types of CommunicationOral CommunicationMeaning, Nature and Scope, Principle of Effective Oral Communication, Techniques of Effective Speech, Media of Oral Communication – Face to Face Conversation, Teleconferences, Press Conference, Demonstration, Radio Recording, Dictaphone, Meetings, Rumor, Demonstration and Dramatization, Public Address System – Grapevine, Group Discussion, Oral Report, Closed Circuit T.V., The Art of Listening – Principles of Good Listening. Unit-III: Written CommunicationPurpose of Writing, Clarity in Writing, Principle of Effective Writing, Writing Techniques, Electronic Writing Process. Unit-IV: Business Letters and ReportsNeed and Functions of Business Letters, Planning and Layout of Business Letter, Kinds of Business Letters, Essentials of Effective Correspondence, Purpose, Kind and Objective of Reports, Writing Reports. Unit-V: Drafting of Business LettersEnquiries and Replies, Placing and Fulfilling Orders, Complaints and Follow-Up Sales Letters, Circular Letters, Application for Employment and Resume. Unit-VI: Information Technology for CommunicationWord Processor, Telex, Facsimile (Fax), E-Mail, Voice Mail, Internet, Multimedia, Teleconferencing, Mobile Phone Conversation, Video Conferencing, SMS, Telephone Answering Machine, Advantages and Limitations of these Types.
UP/2022/BCA/1/01
36 Items
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- 978-93-89516-06-7
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ISBN- 978-93-89516-06-7
Neeru Saxena