- New
ISBN : 9789372900699
Authors : Dr. Akash B. Gawade, Prof. Amol Pravin Pitale, Prof. Ankush Atmaram
Syllabus
BBA & B.Com-BM
Course Code: MJ-251-UIED
Start-Up Innovation and Entrepreneurship Development
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Unit
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Title and Contents
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No. of
Lecture Hours
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1
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Fundamentals of Innovation and Entrepreneurship
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15
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1.1 |
Concept and Meaning of Entrepreneurship |
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1.2 |
Concept and Meaning of Enterprise Difference between Intrapreneurship and Entrepreneur |
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1.3 |
Characteristics and Types of Entrepreneurs Challenges Faced by Entrepreneurs |
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1.4 |
Innovation: Meaning, Types, and Importance |
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1.5 |
Start-Up Ecosystem: Components and Stakeholders |
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1.6 |
Entrepreneurial Mindset and Creativity |
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1.7 |
Role of Entrepreneurship in Economic Development |
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1.8 |
Government Policies and Institutional Support for Start-Ups (State and Central Government Initiatives) |
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2
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Start-Up Creation and Business Planning
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15
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2.1 |
Idea Generation and Opportunity Identification |
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2.2 |
Market Research and Feasibility Analysis |
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2.3 |
Business Model Development (Business Model Canvas) |
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2.4 |
Preparing a Business Plan |
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2.5 |
Legal Structure and Registration of Start-Ups |
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2.6 |
Intellectual Property Rights (IPR): Patents, Trademarks, Copyrights |
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2.7 |
Lean Start-Up Methodology and MVP (Minimum Viable Product) |
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3
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Start-Up Finance and Resource Management
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15
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3.1 |
Sources of Finance for Start-Ups (Bootstrapping, Banks, NBFCs) |
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3.2 |
Venture Capital, Angel Investment, and Crowd-Funding |
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3.3 |
Financial Planning and Budgeting for Start-Ups |
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3.4 |
Working Capital and Cash Flow Management |
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3.5 |
Costing, Pricing, and Break-Even Analysis |
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3.6 |
Risk Management and Insurance for Start-Ups |
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3.7 |
Government Schemes and Funding Support (Startup India, MSME, SIDBI, etc.) |
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3.8 |
Legal and Ethical Issues Faced by Women Entrepreneurs |
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3.9 |
Case Studies of Successful Women Entrepreneurs |
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4
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Managing Growth, Innovation, and Sustainability
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15
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4.1 |
Scaling Up Strategies for Start-Ups |
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4.2 |
Innovation Management and Technology Adoption |
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4.3 |
Marketing Strategies for New Ventures |
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4.4 |
Leadership, Team Building, and HR Management |
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4.5 |
Digital Tools for Start-Up Growth (Social Media, Analytics, CRM) |
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4.6 |
Ethics, Social Responsibility, and Sustainable Entrepreneurship |
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4.7 |
Exit Strategies: Mergers, Acquisitions, IPOs, and Succession Planning |
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ISBN : 9789372900699
Authors : Dr. Akash B. Gawade, Prof. Amol Pravin Pitale, Prof. Ankush Atmaram
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