INTERNATIONAL BUSINESS DYNAMICS BNU MBA Second Sem

Syllabus

Course Code: MBA 2.5

INTERNATIONAL BUSINESS DYNAMICS

Module 1: Introduction to International Business                            12 Hours

Evolution, Drivers and Challenges of IB as Compared to Domestic Business, National and Organizational competitive Advantage Over the World, Active Players in Multinational Business. The International Environment of IB - Political, Legal, Technological, Cultural, Demographic and Economic Environment. Cross-Cultural Management, Levels of Culture, Models to aid International Managers.

Module 2: Globalization                                                                                        10 Hours

Routes of Globalization, Modes of International Business, Organizing International Business – International Designs, Factors Influencing Choice of a Design, Issues in Organization Design.  Conflict Management - Reconciliation, Adjudication and Arbitration Issues. Supporting Institutions, Negotiations.

Module 3: WTO and Trading Blocks                                                                 10 Hours

WTO and LPG policies, Its Implications on India— Regional Trade Blocks, Integration between Countries, Levels of Integration and Impact of Integration. International Strategic Alliances - Nature, benefits, Pitfalls, Scope, How to Make Alliances Work.

Module 4: Global Trade and Investment                                                     14 Hours

Theories of Global Trade and Investment, Mercantilism, Theory of Absolute Advantage, Theory of Comparative Advantage, Factor Endowment Theory, Product Life Cycle Theory, Porter‘s National Competitive Advantage. FDI- in World Economy, Horizontal and Vertical FDI, benefits of FDI to Home and Host Country. FDI- Indian Scenario. EXIM TRADE- Export and Import Financing, Export Marketing, EXIM Policy, Balance of Payments. Roles of Institutions Connected with EXIM Trade.

Module 5: Global Operations Management and Ethics                      10 Hours

Global Operations Management - Strategic issues in Operations Management (Manufacturing Management, Logistics Management and Procuring), Technology Transfers – Issues Arising out of Technology Transfers. Marketing Management - Benefits of International Markets, Major Activities in International Marketing, International Human Resource Management - Approaches, Expatriation and Repatriation Process, Cross Cultural Training, Compensation, Ethical Issues in International Business.