E-COMMERCE | MAKAUT BCA |FOURTH SEM

Module

Contents

Hours

I

Introduction to Ecommerce: Meaning and Concept of Ecommerce, Ecommerce vs. E-Business, Advantages and Disadvantages of Ecommerce, Value Chain in Ecommerce, Porter’s Value Chain Model, Competitive Advantage and Competitive Strategy, Different Types of Ecommerce Like B2B, B2C, C2C, C2B,G2C. Technology in Ecommerce: An Overview of the Internet, Basic Network Architecture and The Layered Model, Internet Architecture, Network Hardware and Software Considerations, Intranets and Extranets, The Making of World Wide Web, Web System Architecture, ISP, URL’s and HTTP, Cookies.

05

II

Building and Hosting Your Website: Choosing An ISP, Registering A Domain Name, Web Promotion, Internet Marketing Techniques, E-cycle Of Internet Marketing, Personalization, Mobile Agents, Tracking Customers, Customer Service, CRM And E-Value

Web Page Design Using Html and CSS: Overview of HTML, Basic Structure Of An HTML Document, Basic Text Formatting, Links, Images, Tables, Frames, Form And Introduction To CSS.

08

III

Security Threats: Security in Cyberspace, Kinds of Threats and Crimes: Client Threat, Communication Channel Threat, Server Threat, Other Programming Threats, Frauds and Scams. Basic Cryptography for Enabling Security in Ecommerce: Encryption: Public and Private Key Encryption, Authentication and Trust Using Digital Signature and Digital Certificates, Internet Security Using VPN, Firewalls. SSL Internet Payment Systems: Features of Payment Methods, 4C Payment Methods, Electronic Money, ACID and ICES Test, Payment Gateway, SET Protocol for Credit card Payment, Electronic Payment Media: E-cash and e-wallet, E-check, Credit Card, Debit Card, Smart Card, EFT and ACH, Cyber Security.  

07

IV

Business to Business E-Commerce: Meaning, Benefits and Opportunities in B2B, B2B Building Blocks and Their Relationship to Supply Chain Management. Key B2B Models and Their Main Functions, EDI as a B2B Tool. Consumer Oriented E-Commerce: Traditional Retailing and E-Retailing, Benefits and Key Success Factors for E-Retailing, Models for E-Retailing like Specialized and Generalized E-Stores, E-Mall, Direct Selling by Manufacturer, Supplementary Distribution Channel, E-Broker and E-Services Like Web-Enabling Services, Matchmaking Services, Information Selling on the Web, Entertainment Services and Auction Services.    

08

V

E-core Values: Ethical Issues. Legal Issues, Taxation Issues and International Issues.

2