TOURISM MARKETING

Syllabus

Course Code: UG0201—BBA-64T-206

Tourism Marketing

UNIT-I: Travel Agency and Tour Operation Business History, Growth and Present Status of Travel Agency; Definition & Functions of Travel Agency and Tour Operator, Organizational Structure, Procedure to become a Travel Agent or Tour Operator, Approval by Ministry of Tourism, Approval by Department of Tourism.

UNIT-II: Tourism Marketing: Service Characteristics of Tourism, Unique Features of Tourist Demand and Tourist Product, Tourism Marketing Mix, Marketing of Tourism Services, Marketing of Airlines, Hotels, Travel Agencies and Other Tourism Related Services, Challenges and Strategies, Measuring and Forecasting Tourism Demand, Forecasting Methods, Managing Capacity and Demand.

UNIT-III: Tourism Products Tourism Products- Definition, Concept, Nature, Characteristics of Tourism Products. Natural and Man-Made Tourism Resources in India Flora and Fauna, Wildlife Sanctuaries – National Parks – Biosphere Reserves – Mountain Tourist Resources and Hill Stations – Islands – Beaches –Deserts of India. Major Tourism Circuits of India- Religious Circuits – Heritage Circuits- Monuments. Socio- Cultural Resources of India as a Tourist Product: Religion- Fairs and Festivals- Handicrafts- Performing Arts- Customs and Traditions-Folklore- Cuisine.

UNIT-IV: Tour Packaging & Costing Definition, Types, Forms, and Components of Package Tour; Advantages and Disadvantage of Package Tours; Promotion of Tour Packages; Media Selection Criteria. Costing - Components, Considerations; FIT Costing and Group Costing; Pricing Strategies and Distribution Mechanism.