SERVICE MARKETING सेवा विपणन

Unit

Topic

No. of Lectures

1

Introduction: Importance of Services Sector, Nature and Types of Service, Difference between Service and Goods, Marketing. Environment for Services Indian Marketing Scenario

10

2

Services Marketing Mix: Need for Expanded Marketing Mix. Product Mix, Promotion Mix, and Distribution Mix of Services, Additional three P's Process, Physical Evidence and Attractions and Management of Marketing People.

10

3

Marketing Segmentation and Selection: Marketing Segmentation and Selection; Service Market Segmentation; Targeting and Positioning

10

4

Marketing of Profit Making Service Organizations: Marketing of Profit Making Service Organizations - Bank, Insurance Hotel and Tourism

10

5

Marketing of Non-Profit Service Organisations: Marketing of Non-Profit Service Organisations Education, Health and Political Services

10

bdkbZ

fo"k;

O;k[;kuksa dh la[;k

1

ifjp;&lsok {ks= dk egRo] lsok dh ç—fr ,oa çdkj] lsok ,oa oLrq ds e/; varj] foi.kuA lsokvksa ds fy, okrkoj.k Hkkjrh; foi.ku ifj–';

10

2

lsok foi.ku feJ.k&foLrkfjr foi.ku feJ.k dh vko';drkA mRikn feJ.k] lao/kZu feJ.k rFkk lsokvksa dk forj.k feJ.k] vfrfjDr 3P's çfØ;k] HkkSfrd lk{; ,oa foi.ku O;fDr;ksa dk vkd"kZ.k rFkk çcU/kA

10

3

foi.ku foHkktu ,oa p;u&foi.ku foHkktu ,oa p;u; lsok cktkj foHkktu; y{;hdj.k ,oa fLFkfr fu/kkZj.k

10

4

ykHk vtZu okys lsok laxBuksa dk foi.ku&ykHk vtZu okys lsok laxBuksa dk foi.ku & cSad] chek gksVy rFkk i;ZVu

10

5

xSj&ykHkdkjh lsok laxBuksa dk foi.ku&xSj&ykHkdkjh lsok laxBuksa dk foi.ku f'k{kk] LokLF; rFkk jktuhfrd lsok,¡

10

Unit

Topic

No. of Lectures

1

Introduction: Importance of Services Sector, Nature and Types of Service, Difference between Service and Goods, Marketing. Environment for Services Indian Marketing Scenario

10

2

Services Marketing Mix: Need for Expanded Marketing Mix. Product Mix, Promotion Mix, and Distribution Mix of Services, Additional three P's Process, Physical Evidence and Attractions and Management of Marketing People.

10

3

Marketing Segmentation and Selection: Marketing Segmentation and Selection; Service Market Segmentation; Targeting and Positioning

10

bdkbZ

fo"k;

O;k[;kuksa dh la[;k

1

ifjp;&lsok {ks= dk egRo] lsok dh ç—fr ,oa çdkj] lsok ,oa oLrq ds e/; varj] foi.kuA lsokvksa ds fy, okrkoj.k Hkkjrh; foi.ku ifj–';

10

2

lsok foi.ku feJ.k&foLrkfjr foi.ku feJ.k dh vko';drkA mRikn feJ.k] lao/kZu feJ.k rFkk lsokvksa dk forj.k feJ.k] vfrfjDr 3P's çfØ;k] HkkSfrd lk{; ,oa foi.ku O;fDr;ksa dk vkd"kZ.k rFkk çcU/kA

10

3

foi.ku foHkktu ,oa p;u&foi.ku foHkktu ,oa p;u; lsok cktkj foHkktu; y{;hdj.k ,oa fLFkfr fu/kkZj.k

10