BUSINESS POLICY & STRATEGIC MANAGEMENT -II BBA 6th Semester University of Lucknow

Syllabus

P13: Business Policy & Strategic Management - II

UNIT-I

Nature and Scope of Strategic Management. Concept of Core Competence, Capability and Organisational Learning; Management of Strategic Change; Process of Strategic Planning and Implementation, Activating Strategies, Strategy and Structure.

UNIT-II

Behavioral Implementation: An Overview of: Leadership, Corporate Culture, Corporate Politics and Use of Power, Functional / Operational Implementation: An Overview of Functional Strategies.

UNIT-III

Strategy Evaluation and Control, Mc Kinsey’s 7s Framework, Balanced Score Card, Triple Bottomline, Strategic Drift, Mergers and Acquisitions: Takeover and Defence Tactics, Laws for Mergers and Acquisitions, Regulatory Framework of Takeovers in India, Cross Border Mergers and Acquisitions.

UNIT-IV

Tailoring Strategy to Fit Specific Industry and Company Situations: Strategies for Competing in Emerging Industries; Strategies for Competing in Turbulent, High-Velocity Markets; Strategies for Competing in Maturing Industries; Strategies for Competing in Fragmented Industries; Strategies for Firms in Stagnant Or Declining Industries; Strategies for Sustaining Rapid Company Growth; Strategies for Industry Leaders; Strategies for Runner-up Firms; Strategies for Weak and Crisis Ridden Businesses.