Business Communication Skills Book BBA First Sem UOR NEP-2020

Syllabus

Course Code: UG0201-BBA-51T-102

Business Communication Skills

UNIT-I

Introduction: Concept, Objectives and Importance of Business Communication, Principles of effective Communication, Types of Communication. Media of Communication: Written, Oral, Face to Face, Visual, Audio-visual, Modern Media-Telex, Fax, Tele Conferencing. E-mail Media, Non-verbal communication, Kinesics Effects, Comprehension of Reality.

UNIT-II

Barriers to Communication: Wrong Choice of Media, Physical Barriers, Semantic Barriers, Different Comprehension of Reality. Socio-Psychological Barriers.

UNIT-III

Business Letters: Layout, Kinds of Business Letter-Interview, Appointment. Acknowledgement, Promotion, Inquiries, Replies, Orders. Sales. Circular, Complaints.  

UNIT-IV

Practical Aspects of Business communication: Report Writing Public Speaking, Seminar, Presentation, Interview, Group Discussion, Effective Listening.