Business Communication

Unit

Topics

No. of

Lectures

Total=30

I

Introduction: Meaning and Objective of Business Communication, Forms of Communication, Communication Model and Process, Principles of Effective Communication

8

II

Corporate Communication: Formal and Informal Communication, Networks, Grapevine, Barriers in Communication, Groups Discussion, Mock Interviews, Seminars, Individual and Group Presentations

7

III

Essential of Effective Business Letters, Writing Important Business letters Including Correspondence with Bank and Insurance Companies; Oral & Non[1]Verbal Communication: Principles of Oral Presentation, Factors Affecting Presentation, Effective Presentation Skills, Conducting Surveys; Body Language, Para Language, Effective Listening, Interviewing Skill, Writing Resume, Letter and Application;

8

IV

Modern forms of Communication, International Communication, Cultural Sensitiveness and Cultural Context, Writing and Presenting in International Situations

7