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Strategic Management

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Supriya Singh & Akshara Singh

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BBA, Sixth Semester,  Bharathidasan University
Syllabus
Major Based Elective-II

STRATEGIC MANAGEMENT

Hours Allotted: 5
Credit Allotted: 5                                         Maximum Marks: 75
 
Unit-I
The Concept of Strategy – Strategic Decisions – Strategic Management – Concept – Benefits – Limitations – Strategic Management Process – Approaches.
 
Unit-II
Mission, Objectives – Need for Environmental Scanning – SWOT Analysis.
 
Unit-III
Strategy Formulation – Business Strategy – Corporate Strategy – Portfolio Analysis – BCG Matrix – Uses – Limitations.
 
Unit-IV
Strategy Implementation – MBO – Functional Implementation – Production – Marketing – Finance – Personnel – Research and Development.
 
Unit-V
Strategy Evaluation and Control – Strategic Control – Evaluation Techniques.
BHD/BBA/6/05
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