Strategic Management

Module

Content

Learning Outcomes

1

Introduction to Strategic Management and schools of Strategic formulation and implementation & evaluation

Familiarization with terminologies and processes of Strategic Management

2

Globalization, addressing a VUCA environment with a bottoms – up approach (Volatile, Uncertain, Complex and Ambiguous time)

Understanding of Strategic Management so as to enable the students shoulder responsibilities in the ever changing global arena

3

PESTEL & SWOT as tools for strategic formulation

Environmental scanning and appreciation of external business environment for effective strategy formulation

4

BCG matrix / GE matrix, 7S McKinsey models as tools for strategic formulation

SBU portfolio management and strategic coherence

5

Ansoff matrix, Grand strategy as tools for strategic formulation

Acquaintance with tools of strategic fit

6

Porter’s Generic strategies and Value chain

Understanding industry analysis and sustainable competitive advantage

7

Internal Competences & Resources Core, Distinctive, Strategic & Threshold Competence, Competence vs Capability, Resource Analysis, Value Chain Analysis, Strategic Outsourcing Core competence and synergy, Distinctive competencies, VRIO analysis

Leveraging Sustainable unique advantage with path dependence

8

Red – Blue - Purple Ocean strategy

Identifying strategic gaps in the market and filling them with unique advantage

9

Competing in Global Markets: Differences in Cultural, Demographic and Markets, Multi Country and Global competition concepts, Strategy options Competing in Emerging Markets

Understanding organizational growth options, strategizing and implementing them

10

Mergers and Acquisitions, Strategic alliance & Joint Ventures, Vertical Integration, Offensive , Defensive Strategies,

Understanding non-financial perspective and strategic parameters in the globalized

world

11

Strategy Evaluation and Control Types of Control, Evaluation & Control Criteria Pre & Post Implementation

Understanding of evaluation and control processes to ensure effective implementation

12

Change management and Turn – around strategies

Multi directional, innovative ways of business growth, aligning organizational forces to achieve desired objectives

13

Case studies & presentation