Innovation and Entrepreneurship | MBA 4th Sem | SUK

Unit 1: a) Theory

A.       Innovation- Meaning, Characteristics, Purpose/Goals of Innovation, Sources of Innovation, Types of Innovation.

B.       Theories of Innovation- Peter Drucker, Schumpeter, X[1]Efficiency Theory.

C.       Creative Thinking, Barriers to Creativity, Techniques for Improving Creativity Process.

D.       Entrepreneurial Profile: Sanjeev Bikhchandani (Naukri.com).

10

Hours

b) Practical

Exercise on idea generation using brain storming exercise within the class room.

Problem Solving exercise using Why- Why Analysis.

5

Hours

Unit 2: a) Theory

A.       Entrepreneurship- Concept of Entrepreneurship, Evolution of the Concept, Characteristics of Successful Entrepreneur.

B.       Theories of Entrepreneurship- McClelland’s Theory of Need for Achievement- Max Weber’s Theory of Social Belief[1]Hagen’s Theory of Social Change

C.       Link between Entrepreneurship and economic development

D.       Entrepreneurial Profile: Narayan Murthy (Infosys)

D.      

10

Hours

b) Practical

Visit Local Enterprising Unit Guest Lecture of a Successful Entrepreneur

5

Hours

Unit 3: a) Theory

A.       Growth of entrepreneurship in India- Pre Independence and Post-Independence Growth Pattern.

B.       Factors Affecting Entrepreneurship Growth- Economic Factors, Non- Economic Factor Government Actions

C.       Ethics and Entrepreneurship: Concept of Business Ethics, Importance of Business Ethics, Causes and Issues of Unethical Behaviour

D.       Entrepreneurial Profile- Hanmant Gaikwad (BVG)

D.      

10

Hours

b) Practical

Audio- Visual Session on Eminent Entrepreneurs in Pre Independence Era Like G D Birla, Jamsetji Tata

5 Hours

Unit 4: a) Theory

A.       Intrapreneur- Concept, Importance, Intrepreneurial Culture Case Study of Shivkumar, ITC E-Choupal, SundarPichai (Google)

B.       Women Entrepreneur: Concept, Functions and Problems; Case Study of KiranMujamdar Shaw (Biocon), VandanaLuthara (VLCC)

C.       Rural Entrepreneurship: Meaning, Need and Problems; Case Study of MansukhbhaiPrajapati (Matti Cool), Varghese Kurien (AMUL).

D.       Social Entrepreneurship: Meaning, Difference between Business and Social Entrepreneurship, Case Study of Dr. Yunus Khan (Grameen Bank), Ela Bhatt (SEWA).

D.

10

Hours

b) Practical

Library Exercise and Book Reading Session on Books Like Business Maharajas Stay Hungry and Stay Foolish, Connecting Dots, Leading Women.

5

Hours