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Innovation and Entrepreneurship | MBA 4th Sem | SUK

Buy Latest Innovation and Entrepreneurship Book for Mba 4th Semester in English language specially designed for SUK (Shivaji University Kolhapur, Maharashtra) By Thakur publication.
AUTHORS : Dr. Vinod Kumar Mahadev Babar, Dr. Pravin Shamrao Jadhav , Mr. Sidharth Rajendra Patil
ISBN : 9789357551564
Tax excluded
Buy Latest Innovation and Entrepreneurship Book for Mba 4th Semester in English language specially designed for SUK (Shivaji University Kolhapur, Maharashtra) By Thakur publication.
AUTHORS : Dr. Vinod Kumar Mahadev Babar, Dr. Pravin Shamrao Jadhav , Mr. Sidharth Rajendra Patil
ISBN : 9789357551564
Syllabus
CC 401: Innovation and Entrepreneurship
Unit 1: a) Theory |
A. Innovation- Meaning, Characteristics, Purpose/Goals of Innovation, Sources of Innovation, Types of Innovation. B. Theories of Innovation- Peter Drucker, Schumpeter, X[1]Efficiency Theory. C. Creative Thinking, Barriers to Creativity, Techniques for Improving Creativity Process. D. Entrepreneurial Profile: Sanjeev Bikhchandani (Naukri.com). |
10 Hours |
b) Practical |
Exercise on idea generation using brain storming exercise within the class room. Problem Solving exercise using Why- Why Analysis. |
5 Hours |
Unit 2: a) Theory |
A. Entrepreneurship- Concept of Entrepreneurship, Evolution of the Concept, Characteristics of Successful Entrepreneur. B. Theories of Entrepreneurship- McClelland’s Theory of Need for Achievement- Max Weber’s Theory of Social Belief[1]Hagen’s Theory of Social Change C. Link between Entrepreneurship and economic development D. Entrepreneurial Profile: Narayan Murthy (Infosys) D. |
10 Hours |
b) Practical |
Visit Local Enterprising Unit Guest Lecture of a Successful Entrepreneur |
5 Hours |
Unit 3: a) Theory |
A. Growth of entrepreneurship in India- Pre Independence and Post-Independence Growth Pattern. B. Factors Affecting Entrepreneurship Growth- Economic Factors, Non- Economic Factor Government Actions C. Ethics and Entrepreneurship: Concept of Business Ethics, Importance of Business Ethics, Causes and Issues of Unethical Behaviour D. Entrepreneurial Profile- Hanmant Gaikwad (BVG) D. |
10 Hours |
b) Practical |
Audio- Visual Session on Eminent Entrepreneurs in Pre Independence Era Like G D Birla, Jamsetji Tata |
5 Hours |
Unit 4: a) Theory |
A. Intrapreneur- Concept, Importance, Intrepreneurial Culture Case Study of Shivkumar, ITC E-Choupal, SundarPichai (Google) B. Women Entrepreneur: Concept, Functions and Problems; Case Study of KiranMujamdar Shaw (Biocon), VandanaLuthara (VLCC) C. Rural Entrepreneurship: Meaning, Need and Problems; Case Study of MansukhbhaiPrajapati (Matti Cool), Varghese Kurien (AMUL). D. Social Entrepreneurship: Meaning, Difference between Business and Social Entrepreneurship, Case Study of Dr. Yunus Khan (Grameen Bank), Ela Bhatt (SEWA). D. |
10 Hours |
b) Practical |
Library Exercise and Book Reading Session on Books Like Business Maharajas Stay Hungry and Stay Foolish, Connecting Dots, Leading Women. |
5 Hours |