Entrepreneurship

Entrepreneurship

Course Contents:

Entrepreneurship and Intrapreneurship–Similarities and Variance-India’s Start up Revolution–Trends, Imperatives, Benefits; the Players Involved in the Ecosystem, Business Incubators- Rural Entrepreneurship, Social Entrepreneurship, Women Entrepreneurs- The Entrepreneurial Mind-set-Key Attributes an Entrepreneur -Desirable and Acquirable Attitudes and Behaviors-Readiness-The Right Time, Right Age, Right Conditions-Myths and Realities of Entrepreneurship-Transition from College/ Regular Job to the World of Start-ups-Personal Finance- Explaining to Family- Entrepreneurial Stress- Composition–Complementarity-Different Life Stages- Relative Importance- Disagreements- Idea, Opportunity and Retrospective Determinism- To Solve Something Felt and Experienced vs I Want to be an Entrepreneur- Where can Ideas Come From- Creating and Appropriating Value- Scarcity, Choice and Trade-offs- Identifying ‘Paying Customer’, Developing Market Understanding- Narrowing Focus-End User Profiling, Ideal Persona-Market Segmentation, Market Sizing- Marketing Plan, Pricing- Strategy-Rigor of Another Kind: Heuristics and Gut-feel- Business Plan -How to Develop It-What All Should it Have, What It Shouldn’t Have-Unit Economics, Scalability, Defensibility-Venture Feasibility Analysis-Pitching- Legal Matters- Organizational Form–Partnership, Sole Proprietorship, Corporation- Intellectual Property–Copyright, Trademarks- Tax, Personnel Law, Contract Law-Law vs Ethics-Legal Expenses, Hiring the Service Provider- Digital Haves and Havenots- Digital Economy as a Resource- Promotion Tools-The Value of Likes and Shares- Matchmakers-Long Tail Markets-Micro–Apps-Funding and Incubation.