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Global Marketing |MBA 4th Sem | Andhra University

Buy Latest Global Marketing Book for Mba 4th Semester in English language specially designed for AU ( Andhra University , Andhra Pradesh) By Thakur publication.
Tripti Singh Chowdhury & Preeti Singh
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Buy Latest Global Marketing Book for Mba 4th Semester in English language specially designed for AU ( Andhra University , Andhra Pradesh) By Thakur publication.
Tripti Singh Chowdhury & Preeti Singh
Unit-I
Globalization: Scope and Objectives – Major Decisions in Global Business - Environmental Factors Effecting global Business; Economic Environment – Cultural Environment – Political Environment – Legal Environment – Regional Integration and Global Trade Protectionism.
Unit-II
Perspective of Global Markets: Global Marketing Research and Information – Information Requirements of Global Markets – Organization for Global Market Research – Global Marketing Information System - Segmenting the Global Market – Segmentation Basis and Process – Global Markets and Criteria for Grouping Countries.
Unit-III
Global Marketing Decisions: Product Policy and Planning – Global Pricing Strategies – Global Channels of Distribution.
Unit-IV
Global Advertising – Multinational Sales Management and Foreign Sales Promotion – Export Procedure & Documentation – Special Economic Zones.
Unit-V
Planning and Control of Global Marketing Operations: Organization and Control in global Marketing – Marketing Planning and Strategy for Global Business.
(Case Studies are Compulsory)