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Services Marketing
Buy Latest Services Marketing Book for Mba 4th Semester in English language specially designed for BU ( Bharathiar University,Tamil Nadu) By Thakur publication.
Supriya Singh and Naina Agarwal
₹200.00
(₹200.00 Book)
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Buy Latest Services Marketing Book for Mba 4th Semester in English language specially designed for BU ( Bharathiar University,Tamil Nadu) By Thakur publication.
Supriya Singh and Naina Agarwal
MBA Bharathiar University, Fourth SemesterSyllabus
SERVICES MARKETING
Unit-IServices Marketing – Meaning – Nature of Services – Types and Importance –Relationship Marketing – Mission, Strategy, Elements of Design, Marketing Plan Market Segmentation. Unit-IIMarketing Mix Decisions: Unique Features of Developing, Pricing, Promoting and Distributing Services – Positioning and Differentiations Strategies, Quality of Service Industries – Achievement and Maintenance, Customer Support Service. Unit-IIIMarketing of Hospitality: Perspectives of Tourism, Hotel and Travel Services – Airlines, Railway, Passenger and Goods Transport – Leisure Services. Unit-IVMarketing of Financial Services: Concept – Features of Banking, Insurance, Lease, Mutual Fund, Factoring, Portfolio and Financial Intermediary Services. Unit-VMarketing of Non-Profit Organizations: Services Offered by Charities – Educational Service – Miscellaneous Services – Power and Telecommunication.
BHU/MBA/4/11
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