Distribution Management

Distribution Management Book for MBA 4th Semester Bharathiar University
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Buy Latest Distribution Management Book for Mba 4th Semester in English language specially designed for BU ( Bharathiar University,Tamil Nadu) By Thakur publication.

Bhanu Prakash Verma and Tripti Singh

MBA Bharathiar University, Fourth Semester
Syllabus
 

DISTRIBUTION MANAGEMENT

Unit-I
Emergence and Components of Marketing Channels: Types, Functions, Relationship, Retailing – Structure, Operations and Strategies, Wholesaling – Structure, Operations and Strategies, Physical Distribution – Structure and Strategy.
 
Unit-II
Channel Management: Channel Planning, Designing Channel Systems – Organizing Patterns – Channels Policies, Channel Communication and Information Systems, Assessing Marketing Channel Performance, Distribution Cost Analysis.
 
Unit-III
Channel Management in other Contexts: Channel Management by Wholesalers and Retailers – Retail Formats – Franchise – Designing and Management Telemarketing, E-marketing, E-tailing, Integrated Distribution Management.
 
Unit-IV
Retail Management: Identifying and Understanding consumers – Choosing a Store Location – Trading area Analysis and Site Selection, Buying and Handling Merchandise, Pricing and Financial Management – Establishing and maintaining a Retail Image. Customer Service.
 
Unit-V
Physical Distribution Management: Importance of Physical Distribution, Logistics System Analysis and Design, Organization and Control, Role and Importance of Warehousing, Warehouse Type, Size, Number, Location, Prerequisition for Warehousing, Warehousing in India, Inventory Control – Cost and Issues – Risk Management.
BHU/MBA/4/09
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