Principles and Functions of Marketing Bihar B.Com 1st/2nd Semester

Principles and Functions of Marketing Bihar B.COM 1/2nd Semester
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Explore the dynamic world of marketing with the latest 'Principles and Functions of Marketing' book in English, crafted for B.Com 1st & 2nd Semester in Bihar State. Uncover essential marketing principles and functions with Thakur Publication, offering a comprehensive guide for academic excellence. Secure your copy now and elevate your understanding of marketing concepts.

AUTHORS : Dr. Balwant Singh

ISBN : 9789357553506

                                   Syllabus

 

 

Course Code: BCMK/MJC-2  

 

Principles and Functions of Marketing

 

Unit

Topics to be Covered

No. of Lectures

1

Fundamentals of Marketing: Meaning, Concept, Importance, Functions of Marketing. Marketing and Selling, Modern Marketing Concept, Relationship Marketing

10

2

Market Segmentation: Meaning, Objectives and Importance of Market Segmentation. Basis of Market Segmentation, Marketing Strategy- Segmentation, Targeting and Positioning.

12

3

Marketing Mix: Meaning, Elements of Marketing mix Product, Price, Promotion and Place. New Product Development Process. Reasons for failure of new product development.

16

4

Marketing Environment: Meaning, Importance of Marketing Environment. Micro and Macro Environment and their types. Methods of Sales fore casting.

12

5

Marketing Information System: Meaning, Concept and importance. Types and Components of Marketing information system. Consumer behaviour, factors influencing consumer behaviour, Buying Decision Process.

10

 

Course Code: BCMK/MIC-1  

 

Principles and Functions of Marketing

 

Unit

Topics to be Covered

No. of Lectures

1

Fundamentals of Marketing: Meaning, Concept, Importance, Functions of Marketing. Marketing and Selling, Modern Marketing Concept, Relationship Marketing

10

2

Market Segmentation: Meaning, Objectives and Importance of Market Segmentation. Basis of Market Segmentation, Marketing Strategy- Segmentation, Targeting and Positioning.

12

3

Marketing Mix: Meaning, Elements of Marketing mix Product, Price, Promotion and Place. New Product Development Process. Reasons for failure of new product development.

16

 

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