Economics for Managers

Module No.

Module/ Content

No. of Sessions

70 Marks  (External Evaluation

I

Ten Principles of Economics

The Market Forces of Supply and Demand

Elasticity and Its Applications

The Costs and Economics of Production, Economies  of  Scale

10

17

II

Market structure and Pricing: 

• Perfect Competition
• Monopoly Competition
• Oligopoly Competition
• Monopolistic Competition

10

17

III

Measuring a Nation’s Income

Measuring the Cost of Living

Savings and Investment 

Production and Growth, Concepts of GDP, GNP, PPP

The Monetary System,

Money Growth and Inflation

Open-Economy Macroeconomics – Basic concepts

10

18

IV

Aggregate Demand and Aggregate Supply

The Influence of Monetary and Fiscal Policy on Aggregate Demand

The Short-Run Trade-Off Between Inflation and Unemployment

10

18

V

Case:

Pricing, Admission to a Museum. (Module I)

Case: The De Beers Diamond Monopoly (Module I)

Case: Near empty Restaurants and Off-season Miniature Golf. (Module II)

Case: OPEC and the World Oil Prices (Module II)

Case: Advertising and The Price of Eyeglasses (Module II)

Case: International Difficulties in GDP and Quality of life. (Module III)

Case: Case Study Using IBM Analytics or Any other Alternate Software.

Price Leadership and Market Leadership Model. Basics of Game Theory and the Relevance of the Same in the Real World Scenario

Analysis of Union Budget, Monetary Policy, Economic Survey

---

(30 marks CEC)