Corporate Communication Book for Mba 1st Semester Bharathiar University
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  • Corporate Communication Book for Mba 1st Semester Bharathiar University
  • Corporate Communication Book for Mba 1st Semester Bharathiar University

Corporate Communication Book MBA 1st Semester

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Buy Latest Corporate Communication Book for Mba 1st Semester in English language specially designed for BU ( Bharathiar University,Tamil Nadu) By Thakur publication.

Dr. P. Murugesan

ISBN-9789351635949

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Bharathiar University, MBA, First Semester
Syllabus
 
1.6: CORPORATE COMMUNICATION
 
Unit-I
Communication Basics – Business Communication – Components – Types – Formal Communication Network – Work-Team Communication – Variables – Goal – Conflict Resolution – Non-Verbal Communication – Cross Cultural Communication – Business Meetings – Business Etiquette.
 
Unit-II
Understanding Corporate Communication – Employee Communication – Managing Government Relations – Writing for Media and Media Relations.
 
Unit-III
Corporate Communication in Brand Promotion – Financial Communication – Crises Communication.
 
Unit-IV
Report Writing: Characterizing and Business Reports – Types and Forms and Reports – Project Proposals – Collection of Data – Tables Constitution – Charts – Writing the Report – Documenting the Sources – Proof Reading.
 
Unit-V
Business Presentation: Written and Oral Presentation – Work-team Presentation – Delivering the Business Presentation Visual Aids – Slides – Electronic Presentation – Hand-Outs – Delivering the Presentation – Career Planning – Preparing Resume – Job Applications – Preparation for a Job Interview – Employment Interviews – Follow-up.
BHU2017/MBA/1/01
18 Items

Specific References

EAN13
9789351635949
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