Basics of Retail Marketing
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Saroj Kumar and Bhanu Prakash Verma
BBA University of Madras, First Semester
SyllabusBASICS OF RETAIL MARKETING
Unit-I Retailing – Definition – Retail Marketing – Growth of organized retailing in India – Importance of retailing Unit-II Functions of Retailing – characteristics of Retailing – Types of Retailing – store retailing – Non-store retailing Unit-IIIRetail location factors – Branding in retailing – private labeling – Franchising concept. Unit-IV Communication tools used in Retailing – Sales promotion, e-tailing- window display Unit-VSupply chain management – definition – importance – Role of information Technology in retailing.
MU/BBA/1/04
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Saroj Kumar and Bhanu Prakash Verma