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Managerial Economics
Saroj Kumar and Sarita
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BBA University of Madras, First SemesterSyllabus
MANAGERIAL ECONOMICS
Unit-INature and Scope of Managerial Economics – Definition of Economics – Important Concepts of Economics – Relationship between Micro, Macro and Managerial Economics – Nature and Scope – Objectives of Firm. Unit-IIDemand Analysis – Theory of consumer Behavior – Marginal Utility Analysis – Indifference Curve Analysis Meaning of Demand – Law of Demand – Types of Demand – Determinants of Demand – Elasticity of Demand – Demand Forecasting. Unit-IIIProduction and Cost Analysis – Production – Factors of Production – Production Function – Concept – Law of Variable Proportion – Law of Return to Scale and Economics of Scale – Cost Analysis – Different Cost Concepts – Cost Output Relationship – Short-run and long-run – Revenue Curves of Firms – Supply Analysis. Unit-IVPricing Methods and Strategies – Objectives – Factors – General Consideration of Pricing – Methods of Pricing – Dual Pricing – Price Discrimination. Unit-VMarket Classification – Perfect Competition – Monopoly – Monopolistic Competition – Duopoly – Oligopoly.
MU2018/BBA/1/02
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