Managerial Economics

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Saroj Kumar and Sarita

BBA University of Madras, First Semester
Syllabus
 

MANAGERIAL ECONOMICS

Unit-I
Nature and Scope of Managerial Economics – Definition of Economics – Important Concepts of Economics – Relationship between Micro, Macro and Managerial Economics – Nature and Scope – Objectives of Firm.
 
Unit-II
Demand Analysis – Theory of consumer Behavior – Marginal Utility Analysis – Indifference Curve Analysis Meaning of Demand – Law of Demand – Types of Demand – Determinants of Demand – Elasticity of Demand – Demand Forecasting.
 
Unit-III
Production and Cost Analysis – Production – Factors of Production – Production Function – Concept – Law of Variable Proportion – Law of Return to Scale and Economics of Scale – Cost Analysis – Different Cost Concepts – Cost Output Relationship – Short-run and long-run – Revenue Curves of Firms – Supply Analysis.
 
Unit-IV
Pricing Methods and Strategies – Objectives – Factors – General Consideration of Pricing – Methods of Pricing – Dual Pricing – Price Discrimination.
 
Unit-V
Market Classification – Perfect Competition – Monopoly – Monopolistic Competition – Duopoly – Oligopoly.
MU2018/BBA/1/02
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