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B A
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- Veer Bahadur Singh Purvanchal University, Jaunpur
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Managerial Economics
Tax excluded
Syllabus
Module -1: Introduction 7 hours
Managerial Economics: Meaning, Nature, Scope, & Significance, Uses of Managerial Economics, Role and Responsibilities of Managerial Economist. Theory of the Firm: Firm and Industry, Objectives of the Firm, Alternate Objectives of Firm. Managerial Theories: Baumol’s Model, Marris’s Hypothesis, Williamson’s Model.
Module -2: Demand Analysis 9 hours
Law of Demand, Exceptions to the Law of Demand, Elasticity of Demand –Classification of Price, Income & Cross Elasticity, Advertising and Promotional Elasticity of Demand. Uses of Elasticity of Demand for Managerial Decision Making, Measurement of Elasticity of Demand. Law of Supply, Elasticity of Supply, Demand Forecasting: Meaning & Significance, Methods of Demand Forecasting. (No Problems).
Module -3: Cost Analysis & Production Analysis 9 hours
Concepts of Production, Production Function with One Variable Input - Law of Variable Proportions. Production Function with 2 Variable Inputs and Laws of Returns to Scale, Indifference Curves, ISO-Quants & ISO-Cost Line, Least Cost combination Factor, Economies of Scale, Diseconomies of Scale. Technological Progress and Production Function. Types of Cost, Cost Curves, Cost – Output Relationship in the Short Run and in the Long Run, LAC Curve Break Even Analysis – Meaning, Assumptions, Determination of BEA, Limitations, Uses of BEA in Managerial Decisions (with Simple Problems).
Module -4: Market structure and Pricing Practices 9 hours
Perfect Competition, Features, Determination of Price Under Perfect Competition, Monopoly: Features, Pricing Under Monopoly, Price Discrimination. Monopolistic Competition: Features, Pricing Under Monopolistic Competition, Product Differentiation. Oligopoly: Features, Kinked Demand Curve, Cartels, Price Leadership.
Descriptive Pricing Approaches: Full Cost Pricing, Product Line Pricing, Pricing Strategies: Price Skimming, Penetration Pricing, Loss Leader Pricing, Peak Load Pricing.
Module -5: Indian Business Environment 9 hours
Nature, Scope, Structure of Indian Business Environment – Internal and External Environment. Political and Legal Environment, Economic Environment, Socio – Cultural Environment, Global Environment
Basic Macro Economic Concepts: Open and Closed Economies, Primary, Secondary and Tertiary Sectors and their Contribution to the Economy. SWOT Analysis for the Indian Economy. Measuring the Economy: Measuring GDP and GDP Growth Rate, Components of GDP.
Module-6: Indian Industrial Policy 7 hours
Industrial Policies and Structure: A Critical Look at Industrial Policies of India, New Industrial Policy 1991; - Private Sector- Growth, Problems and Prospects, SMEs –Significance in Indian Economy-Problems and Prospects. Fiscal Policy and Monetary Policy. Foreign Trade: Trends in India’s Foreign Trade, Impact of WTO on India’s Foreign Trade.
Data sheet
- Authors
- International ISBN Agency
- Published Date
- 1998