Business Communication Skills Pune BBA First Sem

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AUTHORS : Dr. Parashram G. Kandekar , Prof. Pritam Chavan 

ISBN : 978-93-6180-610-0

University of Pune, BBA, First Semester
Syllabus
BUSINESS COMMUNICATION SKILLS
Course Code – 102
 
Unit
Contents
No. of Lectures
1
Introduction to Communication
Meaning, Definition, Objective, Process, Importance. Principles of Good Communication, Barriers to Communication, Overcoming Barriers.
08
2
Methods and Types of Communication
Written Communication, Oral Communication, Silent Communication – Body Language, Proximity, Touch, Signs and Symbols, Paralinguistic – Advantages and Disadvantages of Each.
10
3
Oral Communication
Meaning, Nature, Scope, Principles of Effective Oral Communication, Techniques of Effective Speech, Press Conference, Group Discussion, Interviews, Negotiation, Presentations, The Art of Listening, Principles of Good Listening, Barriers of Listening, Phone Etiquette, Grapevine.
12
4
Business Correspondence
Need, Functions, Component and Layout of Business Letter, Drafting of Letters – Enquiry Letter, Placing Order, Complaints and Follow-up Letters, Sales Letter, Circulars, Application for Employment and Resume, Notices, Agenda, Memo, E-mail Etiquette.
10
5
Media of Communication
Introduction, Advantages and Disadvantages of – Telex, Telegram, Fax, Voice Mail, Teleconferencing, Videoconferencing, SIM Card, Dictaphone, SMS, MMS, Internet and Social Media Sites.
08

SPPU/BBA/2019/1/02
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