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Managerial Economics
Dr. Geeta Shiromani
ISBN-9789386232946
₹300.00
Tax excluded
MBA, Maharshi Dayanand University (MDU), First SemesterSyllabus Paper Code: 16IMG21HC2 MANAGERIAL ECONOMICS External Marks: 50 Time Allowed: 3 Hours Practical Marks: 50 UNIT-I Nature and Scope of Managerial Economics; Nature of Marginal Analysis; Alternative Objectives of Business Firms; Cardinal Utility Theory; Indifference Curve Technique and the Theory of Consumer Choice; Consumer Surplus; Price, Income and Substitution Effects; Demand Elasticity; Demand Estimation and Forecasting; Relationship between Price Elasticity and Marginal Revenue. UNIT-II Law of Variable Proportions; Laws of Return; Optimal Input Combination; Output-Cost Relations; Engineering Cost Curves; Technological Change and Production Decisions; Revenue Curves of a Firm; Price-Output Decisions under Alternative Market Structures; Shut-Down Points; Baumol’s Sales Maximization Model; Advertising and Price-Output Decisions. UNIT-III Product Differentiation; Price-Output Decision in Multi-Plant and Multi-Product Firms; General Pricing Strategies; Special Pricing Techniques – Limit Pricing, Peak Load Pricing and Transfer Pricing; Dumping Analysis; Pricing of Public Utilities. UNIT-IV Risk Analysis; Investment and Capital Replacement Decisions; Locational Choice of a Firm; Measures of National Income; Business Cycles; Operative Aspects of Macroeconomic Policies; Inflation Analysis; Tariff Analysis.
MDU2017/MBA/1/02
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