Business Communication

                                                                Syllabus

KMBN107

UNIT - I                                                                                                                                      ( 8 Hours)

Introduction: Role of Communication – Defining and Classifying Communication – Purpose of Communication – Process of Communication –Characteristics of Successful Communication – Importance of Communication in Management – Communication Structure in Organization – Communication in Crisis Barriers to Communication. Case Studies

UNIT - II                                                                                                                                      (8 Hours)

Oral communication: What is Oral Communication – Principles of Successful Oral Communication –what is Conversation Control – Reflection and Empathy: Two Sides of Effective Oral Communication – Effective Listening – Non – Verbal Communication. Written Communication: Purpose of Writing – Clarity in Writing – Principles of Effective Writing – Approaching the Writing Process Systematically: The 3X3 Writing Process for Business Communication: Pre Writing – Writing – Revising – Specific Writing Features – Coherence – Electronic Writing Process.

UNIT - III                                                                                                                                    (8 Hours)

Business Letters and Reports: Introduction to Business Letters – Writing Routine and Persuasive Letters – Positive and Negative Messages- Writing Memos – What is a Report Purpose, Kinds and Objectives of Report Writing. Presentation Skills: What is a Presentation – Elements of Presentation – Designing a Presentation. Advanced Visual Support for Business Presentation Types of Visual Aid

UNIT - IV                                                                                                                                    (8 Hours)

Employment Communication: Introduction – Writing CVs – Group Discussions – Interview Skills Impact of Technological Advancement on Business Communication Networks – Intranet – Internet – E mails – SMS – Teleconferencing – Video Conferencing. Case Studies

UNIT - V                                                                                                                                      (8 Hours)

Group Communication: Meetings – Planning Meetings – Objectives – Participants – Timing – Venue of Meetings – Leading Meetings. Media Management – the Press Release Press Conference – Media Interviews Seminars – Workshop – Conferences. Business Etiquettes. Case Studies