Digital Marketing Bihar B.Com 5th ,6th Semester

Unit

Topics to be Covered

No. of Lectures

1

Digital Marketing:

Introduction to Digital Marketing: Meaning and Definition Digital Marketing. Need of Digital Marketing, Digital Marketing Platforms, Email Marketing Importance of Email Marketing, Email Marketing Platforms.

10

2

Search Engine Optimization (SEO):

SEO Importance and its Growth in Recent Years, Ecosystem of a Search Engine, SEO Tools: Google Webmaster Tools

15

3

Social Media Marketing (SMM) and Web Analytics:

Social Media Marketing (SMM) Facebook Marketing. Twitter Marketing, Linkedin Marketing, Google Plus Marketing. YouTube Marketing, Pinterest Marketing, Snapchat Marketing, Instagram Marketing. Social Media Automation Tools, Social Media Ad Speces

10

4

Youtube Advertising (Video Ads) and Conversions:

Youtube Advertising (Video Ads): Youtube Advertising, Creating Youtube Compaigns. Choose the Audience for Video ads. Instream ads. Invideo ads. In-Search ads, In-display ads.

10

5

Web Analysis:

Analysing the Behaviour of Visitors to a Website Through Report Based of Traffic Sources, Referring Sites Page View and Conversion Rates of the Website.

10

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1

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10

2

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15

3

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10

4

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10

5

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10

Unit

Topics to be Covered

No. of Lectures

1

Digital Marketing:

Introduction to Digital Marketing: Meaning and Definition of Digital Marketing. Need of Digital Marketing, Digital Marketing Platforms, Email Marketing Importance of Email Marketing, Email Marketing Platforms.

10

2

Search Engine Optimization (SEO):

SEO Importance and its Growth in Recent Years, Ecosystem of a Search Engine, Kinds of Traffic, Keyword Research and Analysis ( Free and Paid Tools and Extension), Recent Google Updates and How Google Algorithms Works On Page Optimization (OPO), SEO Tools; Google Webmaster Tools Site Map Creators 1, Google My Business

10

3

Social Media Marketing (SMM) and Web Analytics:

Social Media Marketing (SMM) Facebook Marketing, Twitter Marketing, Linkedin Marketing, Google Plus Marketing. YouTube Marketing, Pinterest Marketing, Snapchat Marketing, Instagram Marketing. Social Media Automation Tools, Social Media Ad Specs

10

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O;k[;kuksa dh la[;k

1

fMftVy foi.ku&

fMftVy foi.ku dk ifjp;& fMftVy foi.ku dk vFkZ ,oa ifjHkk"kkA fMftVy foi.ku dh vko';drk] fMftVy foi.ku IysVQ‚eZ] bZesy foi.ku] bZesy foi.ku dk egRo] bZesy foi.ku IysVQ‚eZA

10

2

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SEO dk egRo vkSj gky ds o"kksaZ esa bldh o`f)] lpZ batu dk ikfjfLFkfrdh] SEO VwYl& xwxy oscekLVj VwYlA

10

3

lks'ky ehfM;k foi.ku ¼SMM½ ,oa osc fo’ysf"kdh&

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10