Research Methodology

Syllabus

 5T4 –RESEARCH METHODOLOGY 

Unit I

Introduction - Meaning, Objectives and Types of research, Research Approach, Research Process, Relevance & scope of research in management. Research Design - Features of good Design, Types of Research Design.

Unit II

Sampling Design - Steps in sample Design, Characteristics of a good sample Design, Probability & Non Probability sampling. Hypothesis – Meaning, Types, Process, Formation of Hypothesis, Testing of Hypothesis.

Unit III

Measurement & scaling techniques - Errors in measurement. Test of sound measurement, Scaling and scale  construction technique. Attitude Measurement and Scales: Introduction to attitude - Various Methods to measure attitude.

Unit IV

 Methods of data collection - Primary data – questionnaire and interviews; Collection of secondary data. Interpretation of data - Techniques of Interpretation, Report writing, Layout of a project report, preparing research reports.