Retail Management

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Bhanu Prakash Verma & Naina Agarwal

BBA, Karnatak University, Fifth Semester

Syllabus
Module-I                                                                             (10 Hrs)
World of Retailing, Retail Management, Introduction, Meaning, Characteristics, Emergence of Organizations of Retailing-Types of Retailers-Multi-Channel Retailing-Customers Buying Behaviour.
 
Module-II                                                                           (10 Hrs)
Retailing Environment
Indian Perspective: Trends in Retailing-Problems of Indian Retailing Current Scenario-Future Course.
 
Module-III                                                                          (10 Hrs)
Merchandise Management: Planning Merchandise Assortments-Buying Systems-Buying Merchandise-Pricing – Retail Communication Mix.
 
Module-IV                                                                          (10 Hrs)
Store Management: Managing The Store Layout, Design, and Visual Merchandising, Customer Service.
 
Module-V                                                                            (10 Hrs)
Relationship Marketing in Retailing: Management of Relationship, Evaluation of Relationship Marketing, Relationship Marketing in Organized and Unorganized Retail Sector, Retail Research and Retail Audits.
KUD/BBA/5/08
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