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Retail Management

Bhanu Prakash Verma & Naina Agarwal
₹105.00
(₹105.00 Book)
Tax excluded
BBA, Karnatak University, Fifth Semester
SyllabusModule-I (10 Hrs)World of Retailing, Retail Management, Introduction, Meaning, Characteristics, Emergence of Organizations of Retailing-Types of Retailers-Multi-Channel Retailing-Customers Buying Behaviour. Module-II (10 Hrs)Retailing EnvironmentIndian Perspective: Trends in Retailing-Problems of Indian Retailing Current Scenario-Future Course. Module-III (10 Hrs)Merchandise Management: Planning Merchandise Assortments-Buying Systems-Buying Merchandise-Pricing – Retail Communication Mix. Module-IV (10 Hrs)Store Management: Managing The Store Layout, Design, and Visual Merchandising, Customer Service. Module-V (10 Hrs)Relationship Marketing in Retailing: Management of Relationship, Evaluation of Relationship Marketing, Relationship Marketing in Organized and Unorganized Retail Sector, Retail Research and Retail Audits.
SyllabusModule-I (10 Hrs)World of Retailing, Retail Management, Introduction, Meaning, Characteristics, Emergence of Organizations of Retailing-Types of Retailers-Multi-Channel Retailing-Customers Buying Behaviour. Module-II (10 Hrs)Retailing EnvironmentIndian Perspective: Trends in Retailing-Problems of Indian Retailing Current Scenario-Future Course. Module-III (10 Hrs)Merchandise Management: Planning Merchandise Assortments-Buying Systems-Buying Merchandise-Pricing – Retail Communication Mix. Module-IV (10 Hrs)Store Management: Managing The Store Layout, Design, and Visual Merchandising, Customer Service. Module-V (10 Hrs)Relationship Marketing in Retailing: Management of Relationship, Evaluation of Relationship Marketing, Relationship Marketing in Organized and Unorganized Retail Sector, Retail Research and Retail Audits.
KUD/BBA/5/08
495 Items