FUNDAMENTALS OF ENERPRENEURSHIP AND PROJECT PLANNING
Entrepreneurship: Concept and Objective. Entrepreneurial Traits and Mindset. Misconceptions and Myths about Entrepreneurship. Motivation for becoming an Entrepreneur. Entrepreneurship as a Career Option.
Creativity, Innovation and Entrepreneurship. Bottlenecks to Creativity, Sources of New Ideas, Techniques for Generating Ideas, Accessing Business Potential of an Idea, Idea to Opportunity: Opportunity Recognition. Types of New Ventures, Tax Implications of Various forms of Ventures. Intellectual Property Rights (IPR): Patents, Trademarks and Copyrights.
Business Plan: Purpose and Contents of a Business Plan as follows: Marketing Plan, Operations Plan, Organisational Plan and Financial Plan with Projections.
Financing of New Ventures: Stages of Financing, Sources of Finance – Seed Funding, Venture Capital Funding, Bank Funding, Lease Financing. Funding Opportunities and Institutional Support in India. Key Financial Indicators.