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Pharma Marketing Management
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Buy Latest and Authentic Book on Pharma Marketing Management for B.Pharm 8th Semester by Thakur Publication. Pharmaceutical marketing management book covered all syllabus.
Get your hands on the latest and genuine edition of the Pharma Marketing Management book for B.Pharm 8th Semester by Thakur Publication.
EXPRESS SHIPPING · REVISED EDITION · EXAM-ORIENTED CONTENT
This book encompasses the entire syllabus of pharmaceutical marketing management and is a comprehensive guide to the subject.
AUTHOR- Dr. Ritu Kataria
ISBN- 978-93-90570-06-5
Syllabus
PHARMA MARKETING MANAGEMENT
(Course Code: BP803ET)
Module: 1 (10 Hours)
Marketing
· Definition, General Concepts and Scope of Marketing; Distinction Between Marketing & Selling; Marketing Environment; Industry and Competitive Analysis; Analyzing Consumer-Buying Behaviour; Industrial Buying Behaviour.
Pharmaceutical Market
· Quantitative and Qualitative Aspects; Size and Composition of the Market; Demographic Descriptions and Socio-Psychological Characteristics of the Consumer; Market Segmentation & Targeting. Consumer Profile; Motivation and Prescribing Habits of the Physician; Patients' Choice of Physician and Retail Pharmacist.
Analyzing the Market
· Role of Market Research.
Module: 2 (10 Hours)
Product Decision
· Classification, Product Line and Product Mix Decisions, Product Life Cycle, and Product Portfolio Analysis.
· Product Positioning.
· New Product Decisions.
· Product Branding, Packaging and Labelling Decisions,
· Product Management in Pharmaceutical Industry.
Module: 3 (10 Hours)
Promotion
· Methods, Determinants of Promotional Mix, Promotional Budget.
· An Overview of Personal Selling, Advertising, Direct Mail, Journals, Sampling, Retailing, Medical Exhibition, Public Relations, Online Promotional Techniques for OTC Products.
Module: 4 (10 Hours)
Pharmaceutical Marketing Channels
· Designing Channel, Channel Members, Selecting the Appropriate Channel, Conflict in Channels, Physical Distribution Management: Strategic Importance, Tasks in Physical Distribution Management.
Professional Sales Representative (PSR)
· Duties of PSR, Purpose of Detailing, Selection and Training, Supervising, Norms for Customer Calls, Motivating, Evaluating, Compensation and Future Prospects of the PSR.
Module: 5 (10 Hours)
Pricing
· Meaning, Importance, Objectives, Determinants of Price; Pricing Methods and Strategies, Issues in Price Management in Pharmaceutical Industry.
· An Overview of DPCO (Drug Price Control Order) and NPPA (National Pharmaceutical Pricing Authority).
Emerging Concepts in Marketing
· Vertical & Horizontal Marketing.
· Rural Marketing.
· Consumerism.
· Industrial Marketing.
· Global Marketing.
PCI2021/B.Pharm/8/03
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