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Business Communication & Management B.Com third semester third sem 3rd sem 3rd sem
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  • Business Communication & Management B.Com third semester third sem 3rd sem 3rd sem
  • Business Communication & Management B.Com third semester third sem 3rd sem 3rd sem

Business Communication & Management

135.00₹
ট্যাক্স অন্তর্ভুক্ত নয়

Dr. Dini Menon & Dr. Amita Dhakeshwar Raghatate

ISBN - 9789386488442

পরিমান

B.Com, Third Semester –  According to the new Syllabus of ‘Rashtrasant Tukadoji Maharaj Nagpur University’
                                                                          
Syllabus
 
BUSINESS COMMUNICATION & MANAGEMENT
 
Unit I: Introduction
Meaning, Definition and concept of Communication, Objectives of Communication, Functions of communication Written Communication, Oral Communication, Visual Communication, Audio Visual Communication, interpersonal communication, supervisory communication, grapevine communication, barrier in communication
 
Unit II: Business Communication
Business communication: concept, objective, elements, purpose, importance, salient feature, principles of effective business communication. Customer care communication in business Types of business communication-company manual, house journal, placement broacher, leaflets, E MAIL. Public Relations Management- Role of public relations officer in business, group discussion,
 
Unit III: Technology and Business Communication
Concept of Management Information System, Role of Computer in communication, Barriers of computerised Communication – Use of internet, website and electronic media in business communication. Social media as a mean of communication.
 
Unit IV: MS-office Aided Communication
MS Word and its application in business communication, Role of MS-Excel and MS-Power point in communication skill, MS-excel and financial presentation, MS-power point and business communication, Use of MS-power point in business meeting as a tools of effective communication.
 
RTMNU2017/B.COM/3/01

Specific References

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9789386488442
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