SYLLABUS

1. Website Planning & Structure (CC6)

• Fundamentals of website architecture

• UX/UI design basics and responsive web layouts

• CMS platforms (e.g., WordPress), hosting, domain setup
  
  

2. E-Commerce & Payment Gateway (CC7)

• E-commerce models and business strategy

• Payment gateway integrations and security

• Online store management and checkout workflows
  
  

3. Search Engine Optimization (SEO) & Search Engine Marketing (SEM) (CC8)

• On-page and off-page SEO techniques

• Keyword research, link building, analytics

• Fundamentals of PPC / Google Ads campaigns
  
  

4. Business Economics

• Managerial economics principles for digital markets

• Demand analysis, cost concepts, market structures