Retail Management

Unit

Course Description

Sessions

Unit I

Overview of Retailing: Evolution of Indian Retail Industry, Importance of Retailing, Retail Organisation and Retail Formats.

2

Unit II

Research in Retailing and Retail Customer: Retail Research – Importance and Scope, Shopping Behavior of Retail Customers. Retail Buying Process.

3

Unit III

Store Location and Merchandise Management: Retail Store Location Strategies, Store Design and Layout, Visual Merchandising and Atmospherics, Types of Layouts, Visual Merchandising - Role of Visual Merchandise, Visual Merchandising, Techniques- Idea-Oriented Presentation, Style Presentation, Colour Presentation, Price Lining, Vertical Merchandising, Tonnage Merchandising, Fixtures. Exteriors, Interiors.

4

Unit IV

Marketing Strategies for Retailing: Retail Market Strategies, Retail Marketing-Mix Strategies, Retail Pricing Strategies, Retail Promotion Mix.

3

Unit V

Managing Retail Business:

Customer Relationship Management, Overview of Human Resource Management in Retail Organisation and Retail.

4

Unit VI

Store Management:

Responsibilities of Store Manager, Problem at Retail Centers, Store Record and Accounting System – E.D.I. and barcoding, Material Handling in Stores.

3

Unit VII

Emergence of Organised Retailing: Organised Retailing and Online Retailing in India, Retailing in Rural India, FDI in Retailing, Role of I.T. in Retailing.

3

Unit VIII

Franchising: Franchising in India, Types of Franchising Agreements, Strengths and Weaknesses of Franchising, Key Franchising Agreements in India.

2