Strategic And Change Management | MBA 3rd Sem | SUK

Units

Contents

Hours

Unit 1

a)      Strategic Management: Meaning, Characteristics of strategic management. Over view of strategic management process.

b)      Strategic Vocabulary: Vision, Mission, goal, objectives, strategists, business models.

c)      SWOT Analysis: External and internal Business environment appraisal, SWOT Matrix, Introduction of VUCA.

10 Hours

Unit 2

a)      Corporate-Level Strategy: Expansion, Stability, Retrenchment and combination.

b)      Business Level Strategy: Generic business strategies; Survival and Growth strategies.

c)      Strategic Choice Models: BCG Matrix, Porter’s 5 force model, Gap analysis

d)      Tailoring strategy to fit specific industry: strategies for competing in emerging and growing market.

10 Hours

Unit 3

a)      Strategy Implementation: Inter-relationship of formulation and implementation, Project Implementation, Procedural implementation, Resource Allocation, Behavioural implementation, Structural implementation, Functional implementation. 

b)      Strategy Evaluation & Control: Strategy Evaluation: Importance, Overview of strategic evaluation, strategic control, Operational Control, techniques of strategic evaluation and control

10 Hours

Unit 4

a)      Change Management: Meaning Principles of change management, Models, Process,

b)      Leading Changes; Visionary Leadership, Leadership Framework, McKinsey’s 7 S framework

c)      Change Agents; Meaning and types.

10 Hours