Business Policy & Strategic Management | MBA 3rd Sem | Andhra Pradesh

(CP 3) BUSINESS POLICY AND STRATEGIC MANAGEMENT

Unit-1: Overview of Strategic Management of Strategic Management – Business Policy and Strategic Management – Strategic Management Model – Business Ethics and Strategic Management.

Unit-II: Business Vision, Mission, Objectives – Characteristics of Mission Statement Types of Strategies – Integration Strategies – Intensive Strategies – Diversification Strategies – Diversification strategies- Michael Porter Generic Strategies.

Unit-III: Strategic Formulation: Environmental Analysis – External and Industry Analysis – Internal Analysis – Strategic Analysis and Choice – Input Stage –Matching Stage – Decision Stage – Cultural Aspects of Strategy Choice.

Unit-IV: Strategic Implementation: The nature of strategic implementation resource allocation – Strategy and structure – Creating – Supportive culture – Implementing Strategies in Functional Areas.

Unit-V: Strategy Evaluation: The Nature of Strategy Evaluation –Review and Control – Characteristics of Effective Evaluation Systems – Criteria for Strategy Control –Mechanism for Strategic Control.

(Case Study is Compulsory in all Units)