Strategic Management and Corporate Governance mba 3 semester third semester
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  • Strategic Management and Corporate Governance mba 3 semester third semester
  • Strategic Management and Corporate Governance mba 3 semester third semester

Strategic Management and Corporate Governance

260.00₹
ট্যাক্স অন্তর্ভুক্ত নয়

Authors : Prof. S. Gopalakrishnan, Prof. Deepak Singh MC, Kritika Dadheech

ISBN   -  9789351636373

পরিমান

Bangalore University, VTU, MBA Second 3rd Third Semester
Syllabus
 
3.1: STRATEGIC MANAGEMENT AND CORPORATE GOVERNANCE
 
Module-I: Strategy and Process                                                                  (4 Hours)
Historical Perspective of Strategic Management, Conceptual framework for strategic management, the Concept of Strategy and Strategy Formation Process – Stakeholders in business –Vision, Mission and Purpose – Business definition, Objectives and Goals. The SM model.
 
Module-II: Competitive Advantage                                                         (12 Hours)
External Environment – PESTEL Analysis, SWOT Analysis, Porter’s Five Forces Model, The Competitive Profile Matrix (CPM) ,Globalization and Industry Structure – Resources, Capabilities and competencies – Value Chain Analysis – Core competencies, generic building blocks of Competitive Advantage- Distinctive Competencies – Avoiding failures and sustaining competitive advantage.
 
Module-III: The Strategic Alternatives                                                  (12 Hours)
Corporate Level Strategies – Stability, Expansion, Retrenchment and Combination strategies - Business level strategy: Cost, Differentiation, and Focus Strategies- Strategy in the Global Environment - Corporate Strategy - Vertical Integration – Diversification and Strategic Alliances- Building and Restructuring the corporation- Strategic analysis and choice – Environmental Threat and Opportunity Profile (ETOP) – Organizational Capability Profile - Strategic Advantage Profile - Corporate Portfolio Analysis – GAP Analysis - Mc Kinsey's 7s Framework - GE 9 Cell Model – BCG Matrix - Balance Score Card, Internal Factor Evaluation (IFV) Matrix.
 
Module-IV: Strategy Implementation & Evaluation                            (8 Hours)
The implementation process, Resource allocation, designing organizational structure - Designing Strategic Control Systems - Matching structure and control to strategy - Implementing Strategic change-Politics-Power and Conflict-Techniques of strategic evaluation & control.
 
Module-5: Current Strategic Issues                                                         (10 Hours)
Managing Technology and Innovation- Blue Ocean Strategy, managing in an economic crisis, new directions in strategic thinking, Strategic issues for Non Profit organizations, Small Scale Industries, New Business Models and strategies for Internet Economy.
 
Module-VI: Corporate Governance                                                        (10 Hours)
Defining Corporate Governance, Exploring Corporate Governance and the Relationships between Internal and External Stakeholders, The organization’s Responsibility and Accountability to Its shareholders, The Organization’s Accountability to Its Board of Directors, Role and Responsibilities of the Board, Integrity and Ethical Behavior: Disclosure and Transparency. Development and critical appraisal of corporate governance in India.
BU2023/MBA/3/01
49 আইটেম

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9789351636373
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