Strategy Management

Syllabus

BBA 601-18

Strategy Management

UNIT I

Strategy: Concept, Role and Basic Framework; Strategic Planning, Process of Strategy and Decision Making, Business and Corporate Strategies, Development of Strategic Ideas, Overview of Strategic Management, Traditional Approaches of Strategy, Levels of Strategy, Scope and Importance of Strategic Management, Framework of Strategic Analysis. 

UNIT II

Business Environment: External Analysis, Competitive Dynamics, Dynamic Competition: Hyper Competition, and Competitor Analysis Resource Based View, Competitive Advantages, Segmentation and Strategic Groups, PEST Analysis, Porter Analysis, Life Stage Analysis,

Environmental Scanning, Environmental Threat and Opportunity Profile.

UNIT III

Diversification Strategy: Meaning, Objective, Competitive Advantage; Cost and Differentiation Strategy, Innovation, Balanced Scorecard,

Strategic Choice: Concept, Process of Strategic Choice, BCG Matrix, GE Nine Cell Matrix, Hofer’s Product-Market Evolution Matrix, Directional Policy Matrix.

UNIT IV

Strategic Implementation: The Process of Strategy Implementation, Resource Allocation – Strategy and Structure–Supportive Culture –Implementing Strategies in Functional Areas.

Strategic Evaluation and Control: Evaluation of Strategy and Strategic Control, Evaluation Process, Strategic Control Process, Types of External Controls, Managing Strategic Change, Strategic Leadership and Specialist Issues in Strategic Management.