E-Commerce

Syllabus

601: E-COMMERCE

Unit-I                                                                               (8 lectures)

Evolution of E-Commerce, Concept, Importance, Objectives, Types, Nature and Need of E-commerce, Essential Requirements. E-Business- Principles, Models, Infrastructure, Advantages & Disadvantages. Reasons for Popularity of E-commerce over Traditional System, E-Business & its Solutions, Business Benefits from E-commerce. Comparison of E-business and E-commerce.

Unit-II                                                                           (10 lectures)

Models of E-Commerce, Business Operation, E-Commerce Business Practices. Core Concepts of B2B, B2C, C2C, B2G- its Advantages & Limitations. Relevance & Challenges for E-Commerce in India, Management Issues relating to e-commerce.

Unit-III                                                                             (10 lectures)

Concept of Online Marketing – Internet marketing - Concept, Marketing Mix, Online Marketing Strategies, Methods & Benefits of Online Advertisement.

Electronic Transactions: Concept of Electronic Payment Systems, Types of Payment Systems; Electronic Fund transfer, Digital Token on Notational Based Electronic Payment System, Smart Card, Emerging Financial Instruments.

Unit IV                                                                            (8 lectures)

E-Governance – Meaning, Concept, Online tools, Sources & Articles that help Communication with Government. Concept of G2G-(Government to Government), G2E –(Government to Employees).