Corporate Strategy

SECTION-A

Unit

Course Description

Sessions

I

 Introduction of Strategic Managemnt:  Strategic Management: Introduction, Nature & Scope, Need, Strategic Decision Making. Strategic Intent Through Vision and Mission Statements, Core Competencies of Business. Need for Explicit mission, Components of Mission Statement, Formulation of Mission & Objectives and their Specificity. Goals and Objectives of Business.

3

II

Environmental Scanning:  Component of Environmental Scanning-SWOT Analysis, Scanning of Socio Economic, Technological, Political Environment, Techniques for Environmental Analysis. Industry Analysis: Porter’s Approach, Environmental threat & Opportunity Profile.

3

III

Internal Environment Scanning:  Factors of Internal Analysis; Marketing & Distribution. R&D & Engineering, Production & Operations, Finance & Accounting, Corporate Resources & Personal Factors, Analyzing Strengths & Weaknesses of Enterprise (SWOT). Value Chain Analysis, 3

20 | Syllabus of I and  II Semester MBA 2020-2021 Approved by BOS and FOMS

3

IV

Strategy Formulation- Business Strategy: Generic Business Strategies, Tactics for Business Strategies, Business Strategies for Different Industry Condition, Tools and Techniques for Strategic Analysis: Porter’s Five forces Model of Competition. SWOT Analysis, McKinsey’s 7’s Framework; GE-9 Cell Model, Bostan’s Consultancy Model. Components of Competitor Analysis, Strategic Plan.

4

V

Strategy Formulation- Corporate Strategy: Grand Strategies –Stability, Growth, Retrenchment & Combination Strategies- Modernization, Diversification, Integration, Merger, Take-over and Joint Venture Strategies, Turnaround – Divestment and Liquidation Strategies. 

4

VI

Strategy Implementation: Nature of Strategic Implementation; Barriers to Strategy Implementation, Interrelationship of Formulation and Implementation Resource Allocation, Factors Affecting Resource Allocation, Values, Ethics and Strategy, Social Responsibilities and Strategic Management.  Corporate Governance – Introduction & Meaning, Different Stakeholders, Ownership & Management, Governing Board, Governance Issues, Governance & Strategic Implementation.

4

VII

Evaluation and Control: An Overview and Nature of Strategic Evaluation and Control, Importance of Strategic Evaluation, Barriers in Evaluation, Strategic Control, Operational Control, Techniques of Strategic Evaluation and Control. 

2

VIII

International Strategy: Opportunities and Challenges of Operating Internationally, Strategy in a Global Context, Multinational Corporation.

1