E-COMMERCE & M-COMMERCE RTMNU BBA SECOND SEM

Syllabus

E-Commerce & M-Commerce

UNIT – I

Overview of Developments in Information Technology and Defining E-Commerce: The Scope of E-Commerce, Electronic Market, Electronic Data Interchange, Internet Commerce.

UNIT – II

Introduction to E-Commerce and M-Commerce, E-Commerce Architecture and Its Types; E-Commerce Business Models; M-Commerce Services, Benefits and Limitations of E-Commerce

UNIT – III

Consumer Oriented E-Commerce: E-Retailing: Traditional Retailing and E-Retailing, Benefits of E-Retailing, Key Success Factors, Models of E-Retailing, and Features of E-Retailing. E-Services: Categories of E-Services, Web-Enabled Services, and Matchmaking Services, Information-Selling on the Web, E Entertainment, Auctions and other Specialized Services. Business to Business Electronic Commerce

UNIT – IV

Electronic Payment Models – Credit Card, Debit Card, Smart Card, Internet Banking, Immediate Payment Services (IMPS), Mobile Wallet, Aadhar Enabled Payment Services, Mobile Banking, Cryptocurrency, E-RUPI Etc.