Marketing Management

MBA (CP: 201)

 Organisational Behaviour 

Unit-1

Understanding Organisational Behaviour: Levels of Analysis within
OB – Individual, Group and Organisation; Challenges and Opportunities for OB; Relationship of OB with Other Fields.

Unit-2

Foundation of Individual Behaviour; Learning Theories; Perception: Factors Influencing Perception; Personality, Attitudes, Job Satisfaction and Values.

Unit-3

Motivation: Concept and Process; Motivation Theories: Maslow, McGregor, Herzberg, Alderfor’s, Vroom, Porter & Lawler and Equity Theory; Its Application in Organisation; Group: Nature, Functions & Development.

Unit-4

Organisantional Culture & Climate; Organisational Conflicts Type, Causes and Management; Johari Window and Transactional Analysis; Emotional Intelligence; knowledge Management; Power & Politics; Negotiation.

Unit-5

Organisational Change: Forces for Change; Resistance to Change; Managing Change; Stress; Concept, Sources of Stress, Consequesnces, Management of Stress; Burnout: Causes and Handling of Burnout; Leadership: Leadership Theories, Leadership Styles, Examples of Effective Organisational Leadership in India.