International Business Dynamics

Syllabus

for

[BENGALURU CITY UNIVERSITY]

International Business

Module 1: International Business Environment                                                                      10 Hours

Evolution, Drivers and Challenges of IB as Compared to Domestic Business, National and Organisational Competitive Advantage Over the World, Modes of Entry, Active Players in Multinational Business. The International Environment of IB - Political, Legal, Technological, Cultural, Demographic and Economic Environment. Cross-Cultural Management, Levels of Culture, Models of Culture.

Module 2: Globalisation                                                                                                               8 Hours

Routes of Globalisation, Modes of International Business-Organising International Business – International Designs, Factors Influencing Choice of a Design, Issues in Organisation Design. Conflict Management, Reconciliation, Adjudication and Arbitration Issues, Supporting Institutions, Negotiations.

Module 3: Wto and Trading Blocks                                                                                           8 Hours

WTO and LPG Policies, Its Implications on India– Regional Trade Blocks, Integration between Countries, Levels of Integration and Impact of Integration. International Strategic Alliances.

Module 4: Global Trade and Investment                                                                                 10 Hours

Theories of Global Trade and Investment, Mercantilism, Theory of Absolute Advantage, Theory of Comparative Advantage, Factor Endowment Theory, Product Life Cycle Theory, Porter‘s National Competitive Advantage. FDI- in World Economy, Horizontal and Vertical FDI, Benefits of FDI to Home and Host Country. FDI- Indian Scenario. EXIM TRADE- Export and Import Financing, Export Marketing, EXIM Policy. Roles of Institutions Connected with EXIM Trade.

Module 5: Global Ethics and E-Commerce                                                                             10 Hours

Social Responsibility and Ethical Issues in International Business – National Differences in Ethics and Social Responsibility, Code of Conduct for MNC‘s. Global E-Business, E-Commerce in India. Atmanirbhar and International Business.

Module 6: Global Business Operations                                                                                     10 Hours

Global-Operations Management and Competitive Advantage, Strategic Issues in Operations Management, (Manufacturing Management, Logistics Management and Procuring), Technology Transfers – Issues Arising out of Technology Transfers. International Finance –Balance of Payments Marketing Management, benefits of International Markets, Major Activities in International Marketing Human Resource Management: Approaches, Expatriation and Repatriation Process, Training, Compensation, Industrial Relations.