E-Business

                                                                                                                      Syllabus

                                                                                                                     E-BUSINESS

(17E00402)

Objective : The course imparts undertaking of the concepts and various application issues of e-business like Internet infrastructure, security over internet, payment systems and various online strategies for e-business.

1)      Introduction to e-business : Electronic business, Electronic commerce, difference between e-business & e-commerce,electronic commerce models,types of electronic             commerce,value chains in electronic commerce,E-commerce in India, internet,web based tools for electronic commerce.Electronic data, Interchange, components of                 electronic data interchange, electronic data interchange process.

2)      Security threats to e- business: Security overview, Electronic commerce threats, Encryption, Cryptography, public key and private key Cryptography digital                           signatures,    digital certificates, security protocols over public networks : HTTP, SSL,Firewall as security control, public key infrastructure (PKI) For Security.

3)      Electronic payment system : Concept of money, electronic payment systems, types of electronic payment systems,smart cards and electronic payment systems,                   infrastructure issues in EPS, Electronic fund transfer.

4)      E-business applications and strategies : Business models & revenue models over internet, emerging trends in e- businesse- governance,digitalcommerce,mobile                 commerce, strategies for business over web,internet based business models.

5)      E –business infrastructure and e- marketing : Hard works system software infrastructure,ISP’s, managing e-business applications infrastructure, what is e-                       marketing, e-marketing planning, tactics, strategies.