Research Methodology

                                                                                   Syllabus             

                                                             BBA 403: RESEARCH METHODOLOGY

 Unit-I                                                                           (08 lectures)

Introduction to Research: Introduction to Research Methodology, Importance, Process of a Research.

Research Design: Formulating the Research Problem, Choice of Research Design, Types of Research Design, Sources of Experimental Errors.

 Unit II                                                                         (10 lectures)

Sample and Sampling Design: Some Basic Terms, Advantages and Limitation of Sampling, Sampling Process, Types of Sampling, Types of Sample Designs, Testing of Hypothesis, Determining the Sample Size, Sampling Distribution of the Mean.

Scaling Techniques: The Concept of Attitude, Difficulty of Attitude Measurement, Types of Scales, Criteria for Good Test.

 Unit III                                                                        (08 lectures)

Data Collection: Methods of Data Collection: Secondary Data, Sources of Secondary Data, Primary Data, Collection of Primary Data Observation, Questionnaire, Designing of Questionnaire, Interviewing.

Data Processing and Tabulation: Editing Coding, Problems in Editing, Tabulation.

 Unit IV                                                                        (10 lectures)

Data Analysis: Measurement of Central Tendency, Dispersion, Univariate Analysis, Bivariate Analysis, Multidimensional Analysis 1, Multivariate Analysis II, (Factor Analysis, Cluster Analysis, Multidimensional Analysis, Conjoint Analysis). Report Writing: Types of Research Reports, Guidelines for Writing a Report.