CORPORATE COMMUNICATION BNU MBA First Sem

Syllabus

Course Code: MBA1.7

Corporate Communication

Module 01: Business Communication in the Digital Age 08 Hours

Overview of Communication - Communicating in the Digital - Age Workplace - Overcoming barriers to Effective Communication – Listening - Building Listening skills - Non-verbal communication - Understanding cultural dimensions of communication - Intercultural communication - social media and communication technology

Activity: Perfecting the Art of the Elevator Pitch/ Use the Web to research the meanings of selected ten gestures that have different meanings in different countries/ Remembering a Time When Someone Didn’t Listen to You

Module 02: Workplace Communication and Digital Media 08 Hours

Oral and Written Communication- Digital-Age E-Mail Messages and Memos - Workplace Messaging and Texting - Making Podcasts – Blogging for Business - Social Networking - Positive Message - Negative Messages- Persuasive Messages - Neutral Messages-Interpersonal Communication-Public Speaking

Activity: Analyze the message and enlist at least five features

Module 03: Business Reports 08 Hours

Reporting in the Digital Age - Understanding Report Components- Informal Reports - Purpose and Gathering Data - Informational Reports- Analytical Reports - Formal Business Reports - Business Proposals - Citing Formats and Sources in Business Reports - Incorporating Meaningful Visual Aids and Graphics

Activity: Creating a Business Report on a relevant topic

Module 04: Professionalism, Teamwork, Meetings, and Speaking Skills 08 Hours

Business Etiquette at the Office and Online - Ethics, Teamwork, and Meetings- Telephone and Voice Mail Etiquette- Business Presentations- Organizing Content for Impact and Audience Rapport - Contemporary Visual Aids - Engaging Multimedia Presentations - Polishing Your Delivery

Activity: Oral Presentation using Multimedia/ Observing and Outlining a TED Talk.

Module 05: Employment Communication  08 Hours

Job Search Platforms - Using AI to create ATS friendly Resumes- Networking - Customized Résumé and Covering Letters - Purpose and Types of Employment Interviews - Follow up communication – Communication and Negotiation - Preparing Additional Employment Documents

Activity: Preparing customized Resume and Covering Letter/ Mock Interviews