ISBN- 978-93-90570-08-9
AUTHORS- Dr. Saroj Kumar , Dr. Smrati Singh
Syllabus
BBA-106
UNIT – I
Meaning and Definition of Business Essentials & Scope of Business Classification of Business Activities, Meaning, Definition, Characteristics and Objectives of Business Organisation, Evolution of Business Organisation. Modern Business, Business & Profession.
UNIT – II
Business Unit, Establishing a New Business Unit. Meaning of Promotion. Features for Business, Size of Business Unit, Determinants of Establishment of a New Business Unit.
UNIT – III
Forms of Business Organisation. Sole Proprietorship, Partnership, Joint Stock Companies & Co-operatives.
UNIT – IV
Business Ethics- An Overview-Concept, Nature, Evolving Ethical Values, Arguments Against Business Ethics. Relationship between Ethics & Corporate Excellence – Corporate Mission and Statement, Code of Ethics and Culture, Indian Ethics.
UNIT – V
Business and Society Changing Concepts and Objectives of Business, Professionalisation, Business ethics, Gandhian Philosophy, Organisational Culture, Technological Development and Social Change, Social Responsibility of Business, Social Audit.
Specific References
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ISBN- 978-93-90570-08-9
AUTHORS- Dr. Saroj Kumar , Dr. Smrati Singh
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