Business Communication

Syllabus

Course Code: M24-MBA-104

Business Communication

UNIT-I

Business Communication: Understanding Communication Process, Communication Channels, Communication Barriers, The Importance of Effective Communication at Workplaces, and Communication Networks in Organizations.

UNIT-II

Non-Verbal Communication- Personal Appearance, Gestures, Postures, Facial Expression, Eye Contacts, Tips for Improving Non-Verbal Communication

UNIT-III

Written Business Communication: Writing Reports, Proposals, Emails, Press Notes, Summaries, Presentation Feedback, and Writing Resumes. Writing Job Application Letters.

UNIT-IV

Presentation Skills, Difference between Group Discussion, Panel Discussion, and Debate, Group Discussion, Interview Skills.